The University of Massachusetts Dartmouth Center for Portuguese Studies and Culture / Tagus Press is a multidisciplinary international studies and outreach unit dedicated to the study of the language, literatures and cultures of the Portuguese-speaking world. Working in close partnership with the Department of Portuguese and the Ferreira-Mendes Portuguese-American Archives, it is the oldest of these units devoted to Portuguese at UMass Dartmouth.

Events - 2013

Alberto Pena-Rodríguez, Visiting Endowed Chair Professor in Portuguese Studies
for Fall Semester 2013

Alberto Pena-Rodríguez
Prof. Alberto Pena-Rodríguez

The University of Massachusetts Dartmouth Department of Portuguese, in partnership with the Center for Portuguese Studies and Culture, announces the appointment of Prof. Alberto Pena-Rodríguez, Associate Professor of Propaganda and Advertising History at the University of Vigo (Spain) and chair of the Propaganda and Communication Techniques Research Group. Under the auspices of the Hélio and Amélia Pedroso/Luso-American Foundation Endowed Chair in Portuguese Studies, Prof. Pena-Rodríguez will teach a one-semester graduate seminar in the Department of Portuguese entitled “The Power of Media in the Lusophone World: History, Culture and Communication.” He will also give a public lecture during the semester and complete a monograph on the history of ethnic Portuguese newspapers in the United States to be submitted for publication to Tagus Press at UMass Dartmouth, the publishing arm of the Center for Portuguese Studies and Culture.

This seminar intends to study the role of media in the construction of political, social and cultural realities in the Lusophone world through a theoretical and empirical analysis of several paradigmatic cases from America, Europe and Oceania in the twentieth century. The seminar will pay particular attention the Portuguese press in the United States, the international communication campaign in favor of East Timor independence, and some of the propaganda strategies used by Salazar to consolidate the New State regime in Portugal.

The seminar, taught in Portuguese, meets on Tuesdays, 3:30-6:00 p.m., beginning on September 10 and running until December.

Alberto Pena-Rodríguez, (Ph.D., Complutense University of Madrid, 1997) was the dean of the Faculty of Social Sciences and Communication at the University of Vigo (2000-03; 2006-09), and the president and vice-president of the International Association of Communication History (2004-2010). He is the author or editor of several books on the history of propaganda, including O que parece é: Salazar, Franco e a propaganda contra a Espanha democrática (Lisbon, 2009), Salazar, a Imprensa e a Guerra Civil de Espanha (Coimbra, 2007), Comunicación y guerra en la Historia (Santiago, 2004,) and Galicia, Franco y Salazar. La emigración gallega en Portugal y el intercambio ideológico entre el franquismo y el salazarismo (Vigo, 1999). He is an associate of the Real Colegio Complutense at Harvard University, researcher at the Institute for Interdisciplinary Research at the University Center for Twentieth Century Interdisciplinary Studies (University of Coimbra), evaluator for the National Evaluation and ForeSight Agency of Spain (ANEP) and director of the Iberian Seminar of Communication Research.

Established in 2001 by the Center for Portuguese Studies and Culture, the Hélio and Amélia Pedroso/Luso-American Foundation Endowed Chair in Portuguese Studies allows for the yearly appointment of a distinguished scholar, professor and/or author, specializing in the vast and varied Portuguese-speaking world comprised of over 240 million people in eight countries on four continents.

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