The University of Massachusetts Dartmouth Center for Portuguese Studies and Culture / Tagus Press is a multidisciplinary international studies and outreach unit dedicated to the study of the language, literatures and cultures of the Portuguese-speaking world. Working in close partnership with the Department of Portuguese and the Ferreira-Mendes Portuguese-American Archives, it is the oldest of these units devoted to Portuguese at UMass Dartmouth.

Events - 2013

News on the American Dream:
A History of the Portuguese Ethnic Press in the United States

Lecture by Prof. Alberto Pena-Rodríguez, University of Vigo (Spain)

November 25, 2013 at 5:00 p.m.
Prince Henry Society Reading Room at the Ferreira-Mendes Portuguese-American Archives located in the
Claire T. Carney Library, (parking lot 13), Umass Dartmouth

- Free and open to the public. The lecture will be in Portuguese. Reception to follow -

Prof. Alberto Pena-Rodríguez
Prof. Alberto Pena-Rodríguez

The University of Massachusetts Dartmouth Center for Portuguese Studies and Culture, Department of Portuguese and the Ferreira-Mendes Portuguese-American Archives announce a lecture, “News on the American Dream: A History of the Portuguese Ethnic Press in the United States,” by Prof. Alberto Pena-Rodríguez, Associate Professor of Propaganda and Advertising History at the University of Vigo (Spain) and the Fall 2013 Hélio and Amélia Pedroso/Luso-American Foundation Endowed Chair in Portuguese Studies at UMass Dartmouth. The event—free and open to the public—will take place on Monday, November 25, 2013 at 5:00 p.m. in the Prince Henry Society Reading Room at the Ferreira-Mendes Portuguese-American Archives located in the Claire T. Carney Library, parking lot 13. The lecture will be in Portuguese. Reception to follow.

Since 1877 the Portuguese community in the United States has published dozens of periodical publications in nine different states. The majority of these publications were founded by Portuguese who hailed from the Azores. While some periodicals were produced on a small scale, others circulated widely and had a significant social, political and economic influence. Nevertheless, each publication has its own story to tell, and these stories, collectively, became a part of the Lusophone “American dream,” in which journalistic representations played a prominent role. Through an analysis of 165 newspapers, accompanied by quantitative and qualitative support, this lecture will attempt to clarify the real impact of a phenomenon that is fundamental for our understanding of the evolution of the Luso-American immigrant community.

Alberto Pena-Rodríguez, (Ph.D., Complutense University of Madrid, 1997) was the dean of the Faculty of Social Sciences and Communication at the University of Vigo (2000-03; 2006-09), and the president and vice-president of the International Association of Communication History (2004-2010). He is the author or editor of several books on the history of propaganda, including O que parece é: Salazar, Franco e a propaganda contra a Espanha democrática (Lisbon, 2009), Salazar, a Imprensa e a Guerra Civil de Espanha (Coimbra, 2007), Comunicación y guerra en la Historia (Santiago, 2004,) and Galicia, Franco y Salazar. La emigración gallega en Portugal y el intercambio ideológico entre el franquismo y el salazarismo (Vigo, 1999). He is an associate of the Real Colegio Complutense at Harvard University, researcher at the Institute for Interdisciplinary Research at the University Center for Twentieth Century Interdisciplinary Studies (University of Coimbra), evaluator for the National Evaluation and ForeSight Agency of Spain (ANEP) and director of the Iberian Seminar of Communication Research.

For more information regarding this event, please contact 508.999.8255 or melissa.costa@umassd.edu

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